As a graphic artist, you might have come across different types of clients. Some are serious, some professional, and some who are really amusing! It is true that handling of clients is an integral part of graphic design business, but there are instances when you will face clients who will come up to you and make the most weird requests!
Typography: This is one of the most important skills that will determine if you will be a good or an excellent graphic designer. This skill is about the type, the clarity and appropriateness of the type that must accompany the text. It is essential that you have a font management system on your computer system. You must know the difference between True Type, PostScript and OpenType fonts. Be sure to get a font reference guide and resource book. This will increase your typography skills to the expert level.
Where do your clients find you? If you do not know a number of the answers to those inquiries, you may need market research. Ask all of the any town graphic design is my passion firm candidates whether they can do market examination or propose an exceptional market research practice. This can be an important ingredient in making your definitive selection. Whereas the organization may not in reality complete industry examination, it is necessary that they’ve got a rapport together with an inexpensive explanation on behalf of you.
The next is scale and size which talks about the balance and proportion in your design. Size is the exact dimension of the design you are making on a page while scale is the relation of the element to the original design. Proportion is elements are put together on the page with reference to their size and scale. Size and scale are very important to show balance in any design. You will also need to learn about space. You will need to put some white space on your design to allow the eye to rest but be cautious not to put too much white space as the design might come off undone.
If you upload images, make sure they are sharp and crisp digital photos. It is typically recommended that you use images that are 300 dots per inch or more on any printed materials.
It’s true; nothing leads to bad advertising or wastes your marketing dollars faster than a graphic design disaster. From big corporations to small businesses, everyone has made a graphic design mistake. Big corporations, however, have big bucks to spend on advertising, so the huge chunk of change that a large company just blew on an ineffective Super Bowl ad doesn’t hurt their bottom line the way an advertising mistake can hurt a small business.
There are other ways to find a good graphic design school such as asking around at the local chamber of commerce or the Better Business Bureau (BBB). Nowadays with the help of the internet there are many good online schools that offer courses in graphic design. For those of you wanting to go for another career this may be an excellent idea. The main benefit of online graphic schools is flexibility of time.